Export Markets for the Cloud

Department of Commerce’s International Trade Administration (ITA) http://trade.gov produced the report “2016 Top Markets Report: Cloud Computing” a market assessment tool to help exporters. Essentially, the cloud enables the use of more basic computing tools that may be supplied from technical and software infrastructures other than their own.

As a whole, the cloud computing industry continues to see healthy expansion as strong data reflects an increase in sales, adoption, and business acceptance. The rankings in the report were determined by export data released from the U.S Bureau of Economic Analysis www.bea.gov

The ten top cloud computing export markets listed include Canada, Japan, United Kingdom, Brazil, South Korea, Germany, Switzerland, India, Mexico, and Australia.

According to the report, the research firm Forrester www.forrester.com believes that businesses will spend about $191 billion on cloud services by 2020 which is 20 percent more than previously forecasted by the firm.

The International Data Corporation (IDC) www.idc.com  predicts that the market in 2017 will be worth $107 billion. IDC expects that public cloud services are likely to become even more important than they are today and is expected to constitute more than half of worldwide software, server, and storage spending growth by 2018.

Explanations for this trend include the growing understanding that cloud vendors offer state-of-the-art security plus a boom in value added offerings available through public clouds which produces greater overall trust.

The report agrees that although security concerns will probably continue pushing many towards hybrid cloud deployments, public cloud expenditure will still continue to grow six times as quickly as overall IT spending over the 2013-2018 timeline.

The report points out that U.S companies are well-positioned to continue in leadership positions within the cloud computing global market although facing stiff competition but still have a competitive advantage when working towards expanding their operations abroad.

www.trade.gov/topmarkets/pdf/Cloud_Computing_Top_Markets_Reports.pdf to view the complete report.