The Department of Commerce through their International Trade Administration is organizing an U.S Turkey Healthcare Trade Mission to Ankara, Istanbul and Izmir on May 4-8, 2014. The Mission will focus on high potential healthcare sub-sectors and will include representatives from U.S medical equipment, device manufacturers, and healthcare services providers.
Turkey has a public healthcare system with a $20 billion federal budget for 2013 which is an increase of 19 percent over 2012. The Turkish government has made healthcare access and quality a priority.
To improve healthcare access for its citizens, Turkey in the last decade, invested $4.7 billion in healthcare construction. The government has unveiled a Public Private Partnership initiative with 29 integrated health campuses to be built. The project calls for a total of 45,000 beds to be integrated into the Turkish healthcare system through this model. Sixty percent of these projects have either been tendered or contracted, however equipment and services packages will only be finalized in 2014 to 2015.
Today, the Turkish medical equipment and supplies market is a $2.2 billion industry, placing Turkey in the worldwide marketplace for healthcare goods. By 2015, the medical equipment and supplies market in Turkey is projected to reach $3 billion as the integrated health campuses are built.
Opportunities exist for manufacturers of advanced pre-screening and diagnostics devices, advanced point-of-care devices, advanced surgical devices, remote monitoring devices, cancer treatment devices, dental devices, implants used in orthopedics and traumatology, ultrasound and imaging equipment, eHealth and mHealth systems, and telemedicine systems.
Medical services for foreign patients also sustain growth in the Turkish medical equipment and healthcare markets. It is estimated that Turkish private and public establishments will serve one million foreign patients by 2015. Turkey attracts patients from the Middle East, North Africa, and Europe.
Applications can be downloaded from http://export.gov/trademissions/turkeyhealthcare2014. For more details, email Jessica Arnold, International Trade Specialist at Jessica.Arnold@trade.gov or call 202-482-2026.