Summit to Engage Consumers

Parks Associates announced that new digital health research from a survey going out to 10,000 consumers in July 2017, shows that 21 percent of U.S. broadband households use wellness, fitness, or diet apps.

The firm’s research reveals moderately positive NPS scores for these apps, while 38 percent of respondents are likely to recommend them to a friend or family members while 23 percent are hesitant to do so.

Harry Wang, Senior Research Director at Parks, reports, “NPS scores for wellness apps are below those for other more mature industries such as tablets or online entertainment services. Also, there are variations by app brands with Fitbit scoring the highest NPS at 32. The wellness app industry has a lot of catchup work to do to gain consumer trust. This can be achieved by focusing on customization and personalization.”

Parks Associates will examine the personalization of healthcare through smart technology during their 4th Annual “Connected Health Summit: Engaging Consumers” to be held August 29-31, 2017 in San Diego.  The Summit will provide in-depth analysis and discussion on the implications of the connected healthcare revolution and the resulting consumerization of healthcare.

Summit topics will address business strategies and consumer demand regarding connected health and virtual care. The conference will also provide strategic insights into service innovations, consumer engagement, care accountability, and platform design to determine successful approaches in the deployment of connected health solutions.

Wang will moderate the session “Precision Medicine: Customizing Healthcare through IoT and Smart Tech” on August 30. This panel will look at how the healthcare industry is going to translate the precision medicine concept into practice and how this will provide for business opportunities for technology providers.

Kari Hall, Vice President, Global Services, ResMed, reports, “Poor adherence or non-adherence to medical treatment costs an estimated $290 billion annually in the U.S and is arguably one of the biggest challenges we face in healthcare. Connected healthcare has a clear and positive impact on improving patient engagement and increasing their adherence to treatment.”

According to Rick Valencia President, Qualcomm Life suggests, “Some people claim the wearables and consumer health app trend is over. I would argue they are just moving into the second phase. While the consumer craze has certainly flattened out, the best companies are now finding ways to adapt their products to healthcare.”

A session on “Healthcare UX: Designing the Best Customer Experience” will be held August 31 to discuss digital service platform innovations and their impact on the customer experience, patient engagement, and care outcomes.

Scott Plewes Vice President, User Experience at Macadamian, suggests, “Designing for the patient and/or with the patient is essential in order to create a personalized experience, which is critical in ensuring patient engagement and adoption.”

For more information on the Summit, visit

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